The Upskilling pathway is aimed at employees who are already in the job and who wish to strengthen their skills while obtaining additional expertise. It includes MORE THAN 235 HOURS OF COURSES. You can either choose the courses you need to strengthen your skills OR you can follow a training path (such as the Digital Marketing Expert one).

You must take at least 2 courses under the training path for a total of 70 hours to obtain the diploma Digital Marketing expert of the « Digital, Data & Agile Academy » (DDA) which is recognized throughout the BNP Paribas Group. Nevertheless, it is not mandatory to reach the 70 hours of trainings.

HERE IS AN EXAMPLE OF SOME COURSES THAT YOU CAN TAKE:

DATA & IT

• Initiation to Ai
• Big Data impact on Companies
• Working efficiently with Developers

BUSINESS & PROJECT MANAGEMENT

• Lean Prototyping
• Build Reportings & Budgets to convince
• Create your Business Model Canvas

MARKETING & COMMUNICATION

• Analyze Marketing Data
• Realize a Web Quality Audit
• Increase your traffic with SEO

DESIGN

• Manage a Design Project with several UX mapping methods
• Design Accessible Web Content
• Make an UX audit