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CUSTOMER MARKETING & CRM PAGE

WHAT ARE WE DOING?

We support countries and business to build and develop long-term client relationships by knowing our customers & users, creating personalized interactions across all touch-points, anticipating their needs and providing customized offers.

Customer Marketing Strategy

Customer Marketing Strategy

Driving the development of marketing techniques in countries to increase customers & drivers loyalty.

Marketing Automation

Automation idea

Enabling all countries to operate customized communications to scale. 

CRM

CRM people

Implementing a CRM strategy based on a customer centric approach. 

Sharing

SHARING

Animating the Eloqua community while sharing good practices and campaigns.

LEAD ACQUISITION WITH

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ONE TOOL FOR ALL COUNTRIES

  • Cost optimization
  • Reduce the use of external marketing agency

IMPROVING MARKETS INSIGHTS

  • Optimizing marketing campaigns performance
  • Demonstrating proximity by customizing communications at the contact level

IMPLEMENTING DATA QUALITY PROCESSES

  • Automation and integration with other systems require reliable data
  • Bringing Design & Data management capabilities in-house

ALLOWING A BUSINESS-ORIENTED & INDUSTRIALIZED APPROACH

  • A performance accelerator solution with reporting & tracking
  • Industrializing marketing efforts thanks to standardized contact plans

DISCOVER OUR ELOQUA TRAININGS

Eloqua trainings

If you have any questions, do not hesitate to visit the Eloqua Help Center online or to contact the Global Administrator here: EloquaSupport@arval.com  or  digital_and_customermarketing@arval.com.

(Please, keep in mind that you must determine a local administrator in charge of communicating requests and modifications to the Global Administrator).

 

FIND A WAY TO BETTER STRUCTURE YOUR ACTIVITIES WITH

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SERVICE DELIVERY MANAGEMENT

Optimizing customer and driver service delivery management across the various functions

FULL DIGITAL OR MULTI-CHANNEL JOURNEYS

Facilitating full digital or multi-channel journeys for our customers and drivers

PROCESS EFFICIENCY

Optimizing process efficiency across the various Sales, Operations and Marketing teams

FROM CAR TO CUSTOMER CENTRICITY

Being able to shift from “car” to customer “centricity” within our IT/Digital operating model

For more information, do not hesitate to contact us here: digital_and_customermarketing@arval.com