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Sharing enters the commercial world

Sharing enters the commercial world

Wednesday, May 10, 2017

[EXTRACT FROM "Corporate Mobility Breakthrough 2020"]*


Frost & Sullivan have predicted the “new wave” of corporate carsharing across Europe is well on the way to becoming “a tsunami”. It believes there could be a shared fleet of close to 100,000 by 2018 – based primarily on the replacement of poolcars through corporate carsharing. A London-based white paper, commissioned by Zipcar, has also predicted that the 140,000 Londoners using car share schemes (both for business and private use) in 2015 will balloon to 800,000 by 2020.44 In its regular barometer, the  Corporate Vehicle Observatory found  that the number of companies interviewed who had implemented carsharing as part of their fleet solutions rose from 15 percent in 2012 to 22 percent in 2015.45


There are also opportunities for employee reward and engagement. The online, app-based nature of car and ridesharing are both in tune with the employee demands for a consumer-grade experience. Saurav Chopra, chief executive officer at Perkbox, told Employee Benefits magazine: “Mobile apps and mobile web are having a dramatic impact on the takeup of employee benefit services,” due to the retail discounts, timely offers and savings and location functionality available through apps. “From a user-experience standpoint, mobile apps offer a lot of advantages and capabilities that help take employee benefits to the next level,” said Chopra. “Apps are also a great driver of engagement because they are sitting on [a] handset with anytime, anywhere access.”46


This all means that fleet managers are increasingly becoming travel and mobility managers. For commercial fleets, they are becoming logistics experts, and data gurus.


According to the Committee for Review of Innovative Urban Mobility Services, real-time dynamic data make it possible for fleet managers to optimize the number of vehicles needed, while their drivers benefit from data that can reduce their wait times and offer alternatives: apps with “highly accurate GPS data, online and application-based payment systems, remote locking and unlocking capabilities, and the ability to manage extremely large and dynamic data sets are enabling real-time rideshare matching, convenient shared-use and ownership opportunities, and bundling of multimodal travel options into packages,” that include sharing loads and reallocating journeys.47


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47.Committee for Review of Innovative Urban Mobility Services (2015), ‘Between Public and Private Mobility Examining the Rise of Technology-Enabled Transportation Services’, Transportation Research Board


Source: Corporate Mobility Breakthrough 2020 by Lukas Neckermann with Tim Smedley  - p.30 - 31 – 2016


*The author, Lukas Neckermann is a thought-leader with whom the Corporate Vehicle Observatory shares the same interest in the future evolution of the company car and corporate mobility in general.

The Corporate Vehicle Observatory is a neutral knowledge sharing platform dedicated to all corporate fleet stakeholders whether they are private or public companies, fleet owners, fleet lessors, car manufacturers or media. The CVO was founded in 2002 by BNP Paribas and its subsidiary Arval, specialized in the full service leasing of corporate fleets.