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How self-driving car can disrupt other industries

How self-driving car can disrupt other industries

Monday, June 12, 2017

[EXTRACT FROM "Corporate Mobility Breakthrough 2020"]*

 

Self-driving cars could conceivably even disrupt the airline and hotel industries within 20 years as people sleep in their (moving) vehicles on the road rather than check into a hotel.

 

Short-haul travel will be transformed and the hassle of getting to and from airports eliminated. Sven Schuwirth, Audi Vice President of brand strategy and digital business told the design magazine Dezeen in November 2015, “We can disrupt the entire business of domestic flights… Your car wakes you up at four o’clock in the morning, picks you up and drives you autonomously the entire way from Munich to Berlin. You can sleep, you can prepare for your meeting, you can call your friends and family, do whatever you want and you enter Berlin in a very relaxed mood.”86 Italian-American shared autonomous vehicle designer, NEXT Future Transportation Inc., has made this prospect part of its pitch; its motto is “Life in Motion” (Disclaimer: I sit on NEXT’s Board).

 

Volvo is working with Ericsson to stream HD television in its future self-driving cars. The announcement made at CES 2016 forms part of Concept 26, the automaker’s vision for autonomous vehicles. Volvo said new streaming systems for self-driving cars would allow occupants to sit back and “watch their favourite TV shows in high definition”. If a driver wanted to watch a 30-minute show but their autonomous commute took 25 minutes, Volvo’s system could even alter the route to achieve the extra 5 minutes of viewing time. “If you want to watch the latest episode of your favourite series, the car will know how long the journey needs to take and can optimise the route and driving control accordingly,” said Anders Tylman, general manager of Volvo’s concept car business.87 A patent filed by Ford in 2016 similarly detailed plans for a drop-down projection screens that cover car windshields, transforming cars into cinemas.88

 

The corporate reality is that “drivers” will use the time to edit that Excel file or PowerPoint presentation while riding, rather than watch Netflix. As Scott Le Vine describes, “there is an enormous amount of wasted potential during time spent commuting in cars. It’s always been the views of many that there is a major motivation here to monetise that time or provide a service during that half-hour or hour where the economy is effectively unmonetised. It’s currently dead time from an economic perspective.”

 

86.http://www.dezeen.com/2015/11/25/self-driving-driverless-cars-disruptair...
87.http://www.wired.co.uk/news/archive/2016-01/04/volvo-autonomouscars-eric...
88.http://uk.pcmag.com/cars-products/75860/news/ford-patents-a-moviescreen-...

 

Source: Corporate Mobility Breakthrough 2020 by Lukas Neckermann with Tim Smedley  - p.58-59 – 2016

 

 

*The author, Lukas Neckermann is a thought-leader with whom the Corporate Vehicle Observatory shares the same interest in the future evolution of the company car and corporate mobility in general.

The Corporate Vehicle Observatory is a neutral knowledge sharing platform dedicated to all corporate fleet stakeholders whether they are private or public companies, fleet owners, fleet lessors, car manufacturers or media. The CVO was founded in 2002 by BNP Paribas and its subsidiary Arval, specialized in the full service leasing of corporate fleets.